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Florida Paints is named "Ultimate Newcomer" in the Golden 100 Lineup!

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Orlando, Florida, September 22nd, 2017 - The Orlando Business Journal’s annual Golden 100 features Central Florida’s largest privately held companies and this year Florida Paints’ was added to the prominent list.  Not only did the paint company rank number 68, they received special acknowledgment as one of this year’s “Ultimate Newcomers.” 

While this may be a new acknowledgement for the company, its leaders are familiar with being recognized as Central Florida’s largest privately held paint company.  Florida Paints’ founders, Don & Rick Strube, descend from a long history within the paint industry.

The Strube brothers were part of the Color Wheel legacy which was started by their father, Don Sr. and Uncle Charlie Strube, ultimately growing to become the largest privately owned paint company in Florida. Color Wheel produced over 70 million gallons by the time the company sold in 2006.  So, it only seems natural that the Strube brothers' new venture would also result in the same success.

A long, successful history is not the only reason for the company’s exponential growth and rapid success. It is also due to the leadership of the company’s executive team.  Florida Paints President, Jeff Grasty notes a key factor of his leadership style comes from Brene Brown’s philosophy that vulnerability is a strength. Grasty quotes Brown saying,  “If you don’t understand vulnerability, you cannot manage and lead people; if you’re not showing up vulnerable, you can't expect anyone to follow you - period."

This acknowledgement from the Orlando Business Journal signifies only a small segment of Florida Paints' success, with even more growth in the company's near future.  With such impressive growth within the first 5 years of operation, Florida Paints is well on its way to recapturing the success of its Color Wheel roots.

Click here to view the Orlando Business Journal's Golden 100 profile of Florida Paints
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